Digital Marketing - Video is Taking Its Place at the Table

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June 17, 2013 How Well Do You Understand Web CMS Total Cost of Ownership (TOC)? Today’s Web CMS and Web Experience platforms serve as one of the key integration hubs for digital business. If you're not calculating WCM TOC, start today.  > Learn How sponsored item Digital Marketing: Video Gets a Front Seat A recent comScore report states that 15.8 billion video ads were viewed in May. Video is quickly taking its place in the digital marketing toolset. Social For the Sake of Social = Bad It's not about technology, successful social enterprises must learn to put the customer first by building smarter, customer-centric business processes. Information Management Catastrophy A recent report from IDG Research showed that although many execs recognize the importance of world class information management, less than 40% of front-line workers have the data they need. Top Headlines SharePoint, Chatter, Jive, Oh My! 5 Tips for Safe Collaboration Across All Platforms By John Newton Collaboration environments within the enterprise are rapidly expanding. Here's how to survive and thrive. CONTINUE READING...   The Customer Centric Social Business is Going to Happen By John Newton Socializing business is a revolution in the way we do work. The days when you can control your brand through your website are long gone. Customers are getting information about your brand and products through a number of different channels and if you aren't listening and engaging these channels, you won’t only miss new business opportunities, but will quickly see the competition pass you by. CONTINUE READING...   National Small Business Week in the US: Software for Small Biz By Anthony Myers Happy National Small Business Week in the US! We recommend small businesses invest in some social business, information management and customer experience management tools to keep new customers coming in, and keep current ones happy. CONTINUE READING...   The 3 Stages of Content Marketing to Make Your Results Take Off By Carter Hostelley Everything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts? CONTINUE READING...   The Social Enterprise: The Truly Social Intranet By Toby Ward In a truly social enterprise, social requires more than just a Facebook page and Twitter account; you need to live and breathe social, inside and out. Anyone can Tweet, but creating a truly social intranet requires incredible commitment, change management and intelligent execution. CONTINUE READING...   Skype Video Messaging Service Becomes Generally Available By Katie Ingram After a four month beta test run, Skype today announced that its video messaging feature will now be available for all users. CONTINUE READING...   comScore Numbers Show Video Advertising's Continued Growth By Katie Ingram Digital measurement and analytics company comScore, has released its online video rankings from May 2013. This information, which was complied by the comScore Video Metrix service, determined that over 40 billion videos were watched during the month of May, with most of these views coming from YouTube. Video advertisements, which were lead by the Brightroll platform, had a total of 15.8 billion views. CONTINUE READING...   WebFocus Cloud Express Business Intelligence Debuts for Governments By Anthony Myers Analytics provider Information Builders has debuted a version of its WebFocus BI system just for governments, and the WebFocus Cloud Express will be part of the UK's G-Cloud Framework. CONTINUE READING...   ClickFuel Links Market Insights to Mobile for SMBs By Marisa Peacock Everyone knows that small and medium-sized business are different from larger enterprises. But when it comes to managing a smaller company’s online activity, not all tools are one-size fits all. SMBs may be hard-pressed to find a tool that’s both comprehensive, affordable and convenient to use. While ClickFuel has strategically delivered its marketing analytics and performance management tools to companies within the SMB space -- today, they have stepped up their game by offering an iOS app that allows its customers to respond to leads in real time.   CONTINUE READING...   IDG: Data Deprived Front-Line Workers Don't Do Deals By David Roe Who is accessing what information in the enterprise While recent research from digital business researchers IDG shows that there is widespread understanding of the importance and capital value of enterprise data, it also shows that there is a much more limited understanding of the information delivery needs of all enterprise workers, and in particular the information needs of customer-facing employees. CONTINUE READING...   ThoughtFarmer Updates Social Intranet with v6.5 Avocado, Adds Enhanced Employee Directory, Location-Based Security By Barry Levine ThoughtFarmer 6.5 adds photo drag-resizing. ThoughtFarmer is out with a new version of its social intranet, featuring an updated employee directory profile. Tastily, this new version 6.5 is called Avocado.  CONTINUE READING...   More Recent Articles CXM: Strategy and the Empowered, Social Customer NewsGator Goes Beyond the Stream in Social Sites v4 Ektron 9 Debuts with Digital Marketing, Mobile Focus Weekend Reads: Curating Connections in the Enterprise + Common Lead Scoring Mistakes This Week: How to Create Social, Contextual Customer Journeys Ektron Based US Government Website Reportedly Hacked Ernst & Young: Media Companies' Digital Revenue will Take the Lead by 2015 Twitter Profile Promotion: #FollowMe Webinar Recap: Video is the New Document Report: We Aren't Delivering on Digital Marketing Yet Accenture Report: Mobile Carriers Can't Keep Up with Customer Demands Mobile Analytics: Analytics3D for iOS, Modern Web Analytics for Windows 8 Social Media Briefs: Google+ in your Inbox, Tumblr Domain Updates Microsoft Releases Office for iPhone, 365 Account Required Microsoft To Open 600 Mini-Stores in Best Buy, Continues to Poke the iPad in Adverts Analyst Brief: Day One of Tweet Performance Analytics Microsoft Announces the Dates for SharePoint Conference 2014 OpenText Enlarges Newest WEM Solution with Partner Ecosystem Data Warehouse = Relic? What Cloudera, Microsoft, Pivotal, SAP, Teradata, WANdisco Have to Say Formalism Sucks - Unless Your Form Blows Partner Events Forrester's Forum For Customer Experience Professionals East New York Jun 25 - 26 New York, USA Through keynote speeches and track sessions, attendees will learn how to get their customer experience programs to the next level, whether they’re starting from scratch or in the midst of a transformation. Gartner Portals, Content & Collaborations Summit Sep 16 - 17, 2013 London, UK This year's Portals, Content & Collaboration Summit will deliver the independent Gartner research you need to engage today's mobile and social users and exceed their expectations. From BYOD to SharePoint, we've got you covered. POPULAR ARTICLES Salesforce Acquires BI Start Up EdgeSpring, Marketing Cloud Expands Customer Experience Management: Art vs. Science The Three R's of Predictive Analytics Business Intelligence Software Sales Hit Black Ice As New Players Threaten To Shatter Market Curation in the Enterprise: Imagining Increased Social Scale Data Warehouse = Relic? What Cloudera, Microsoft, Pivotal, SAP, Teradata, WANdisco Have to Say The 5 Most Common Lead Scoring Mistakes Upcoming Events      CMSWire's June Tweet Jam: What's Next for the Social Enterprise #SocBizChat (Jun 20th) Forrester's Forum For Customer Experience Professionals East New York (Jun 25 - 26) CMSWire's Google Hangout: Understanding the Customer Journey #CXMHangout (Jun 27) SPTech Con Boston (Aug 11 - 14) Customer Experience 2013 (Aug 13-14) Gartner Portals, Content & Collaborations Summit (Sep 16 - 17) Add Your Event View All Events JOB POSTINGS       Business Systems Analyst in Austin at Apple Associate Editor in Chicago at Morningstar Content Strategy Manager in Menlo Park at Facebook User Experience Designer in Massachussetts at Axceler Director of Corporate Communications in California at Imperva Product Marketing Manager in Ottawa at TITUS Software Test Engineer in Washington at Salient6 Sales Director in Boston at RAMP Add Your Job View All Jobs ABOUT US CMSWire.com is a popular web magazine focused on intelligent information management, modern enterprise collaboration and effective online engagement. We strike a balance between technical and business concerns. Go to homepage Advertising Options Expose yourself. CMSWire connects with more than 275,000 readers each month. Our advertising media kit contains the basics. Give us a call or send an email to discuss your needs. Phone: +1 800-939-1913 Skype: bdunwood (Brice Dunwoodie) Email: advertising@cmswire.com Go to Media Kit
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More about → Digital Marketing - Video is Taking Its Place at the Table

This Week: Avoid the Top Lead Scoring Mistakes + The 3 R's of Predictive Analytics

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Week in Review
	Jun 14, 2013
Forrester Report: Customer Experience Trends to Watch in 2013 As customers add new devices to their repertoire of digital touchpoints, their expectations for experiences are on the rise. Forrester shares the top experience trends in this report. > Read the Report sponsored item Designing Customer Experiences Mapping the customer journey is challenging at the best of times, but if you create a contextual, social and cross-channel experience, you are well on your way. Digital marketers: Don't make these 5 common lead scoring mistakes. Selling Predictive Analytics Big data is the big term of the year, but to take advantage of all that information think predictive analytics. Here are three ways to ensure your organization sees the value of predictive analytics. Tweet Jam on Enterprise Social Join CMSWire for our June 20th #socbizchat Tweet Jam at 10am PT, 1pm ET, 1700 GMT as we discuss the future of the social enterprise. Read the questions & check out who's coming. Most Popular Customer Experience Management: Art vs. Science  Curation in the Enterprise: Imagining Increased Social Scale  Business Intelligence Software Sales Hit Black Ice As New Players Threaten To Shatter Market  Salesforce Acquires BI Start Up EdgeSpring, Marketing Cloud Expands  The 5 Most Common Lead Scoring Mistakes  Featured Event Tweet Jam: What's Next for the Social Enterprise (June 20) Social has changed the way we work, but what comes next? Where does the enterprise go from here? Find out at our upcoming Tweet Jam next Thursday, June 20th at 10 am PDT / 1 pm EDT / 1700 GMT. > Learn More Editor's Picks SharePoint Love So Big, EMC Documentum Cuddles Up Too The Three R's of Predictive Analytics Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress OpenText's Latest Web Experience Platform Has an Eye to the Digital Marketer (R)Evolution: The Past, Present and Future of the Social Enterprise CMSWire.com is a popular web magazine published by Simpler Media Group, Inc. Our news, editorial and newsletters keep you in the know about Digital Marketing, Customer Experience, Social Business and Info Management. Thanks for joining us!	Featured Events Jun 20 -- CMSWire's June Tweet Jam: What's Next for the Social Enterprise #SocBizChat Jun 25 -- Forrester's Forum For Customer Experience Professionals (New York) Jun 27 -- CMSWire's Google Hangout: Understanding the Customer Journey #CXMHangout Aug 11 -- SPTech Con Boston 2013 Sep 16 -- Gartner Portals, Content & Collaborations Summit Join the conversation: Around the Web How we got to the Relationship Era 3 Types of Employees Your Business Needs Would you click a "Respect" button more than a "Like" button? Why content should be led by strategy Beware Trading Privacy for Convenience Featured Jobs Product Manager in Portland at Jive Software Analyst, Customer Intelligence in Cambridge, MA at Forrester Content Strategy Manager in Menlo Park at Facebook Program Manager II in San Francisco at Yammer Director, Demand Generation in San Francisco at Limelight Networks ...view more jobs. ADVERTISE HERE Expose yourself to CMSWire's 275,000+ monthly readers. View our media kit to learn how we can help make your next quarter a great one.
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More about → This Week: Avoid the Top Lead Scoring Mistakes + The 3 R's of Predictive Analytics